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Posted: Thu 10 June 2021 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]
Category: Business 101

In today's digital age, the customer is king. Companies are becoming more and more cognizant of what customers want and need. They're listening to their feedback, responding to them quickly and taking action when necessary. In short, they're doing everything in their power to be "customer-centric." Direct selling companies have always been attentive to customers but now many identify as being customer-centric.


Direct selling industry still has a shady image in the society because they are being compared as  pyramid schemes. The absence of a proper customer-centric strategy from the business has brought in this shady image.  A real customer is capable of changing a company, and this would bring about change.

Keeping this in mind, direct selling news has launched a customer centric recognition program that honors the direct selling companies for their sustainable, customer centric approach. They were categorised in platinum and gold category. The research conducted by DSN find out companies that have a definite customer-distributor ratio. Platinum categorized companies have  a ratio distribution like 5-10 customers to one distributor and gold categorized companies have a ratio distribution of 10 or more customers to one or more distributors.


In today's customer-centric world, businesses are striving to meet the needs of their customers. In direct selling, this is accomplished by empowering them with a plethora of resources and tools that help them grow their own business while they enjoy great products and incentives from the company.


The idea of customer centricity emphasizes the importance of retaining customers, but also goes beyond to address how customer experience builds loyalty and repeat sales. A high level of consumer experience generates repeat sales. This means that companies should provide valuable and innovative products or services for their distributors so they can build a strong network. 



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