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Expectations and Limitations

I get emails all the time where people ask
questions that don’t need to be asked as far
as your marketing is concerned for your

I understand why, it’s because we all tend to
try to fit our business and the marketing of
our business into what we “expect” should or
should not be. This is both dangerous and
wrong to do.

I’m personally just as much at fault for
doing this as anyone else. It’s important to
always ask yourself “why” you set certain
expectations. Are they based in fact or are
they based in what we “think”?

An example is this common question . . .

“Should I join XYZ business? It’s been out
there for a while so isn’t market saturation
an issue?”

If you don’t know what I mean by market
saturation it’s the point at which virtually
everyone in the market has been exposed to
your business and therefore the effectiveness
of your marketing message will hold less

That is, it will be less potent.

This is a dangerous thought pattern to follow
or question to ask. First, because unless you
can quantify what you mean by market
saturation you have no way to measure this as
a true expectation, and second and more
importantly it’s a question based in

It stems from the idea that there is only a
certain amount of success that can be

Dangerous to think this way . . .

You should always approach your business from
an abundance standpoint, as your own personal
thoughts and expectations play a huge role in
the level of success that you can and will

Second, from a quantitative standpoint there
are at least 150,000 new people that start in
the home business arena every single day. I’m
not talking about that is how big the market
is on a daily basis, I’m talking NEW people.

So, over the course of a month, that’s 4.5
million new business seekers out there, and
my estimates are very much on the conservative

That’s MORE than enough to go around. In
fact, it would be virtually impossible to
find them all. All we have to do is find a
small fraction of them on a daily basis to
create huge levels of success in each of our
own businesses.

This is only one example, but there are
several other questions like this that I get
asked all the time.

It doesn’t matter what your business is, there
is more abundance out there for you to tap
into from all angles than you could ever
exploit in a lifetime.

Knowing this keeps me excited each and every
day. It should be enough to keep you on the
edge of your seat in excitement. There is so
much out there for you - all you have to do is
open yourself up to it.

Let go . . .

Let go of those self limiting beliefs. It’s
scary sometimes to do. It means giving up
perceived security, but once you can tackle
this hurdle the level of stress you’ll
encounter on a daily basis will drop to
nothing and you’ll awake each and every day
excited for what the world has in store for

Don’t try to be perfect. You don’t have to
get everything right, you just have to have
the courage to open yourself up to true
abundance, let go of your perceived self
limitations and join the adventure.

If you know your business is the one that is
going to change your life, then it doesn’t matter
if it’s brand new or if it’s been around for
15 years. All you gotta do is tap into the
abundance there is out there, open a few
people’s eyes to it and watch the exciting
chain reaction that happens afterward.

Whatever you do, don’t limit yourself, don’t
let the world limit you, and take a stab at

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