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Posted: Mon 21 June 2021 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]
Category: Business 101


Direct selling organizations were made to rethink their business approach after the global market slowdown in the COVID-19 pandemic era. They realized that a customer-centric approach will put them back in business helping them recover from the economic downturn. Direct selling in 2020 was a challenging industry to survive. With restrictions on how many people can be contacted in person, this business model faced difficulties with driving revenue. However, the Direct Selling Industry is taking steps to ensure its success by focusing on customer centricity and providing better opportunities for members of their network.


Direct selling is changing, and the future of this channel will be customer-centric. This shift means that companies embracing direct selling are doing so with a different set of priorities. Product performance, pricing, packaging, marketing, customer service, shipping time and costs—all of it aims to benefit, engage and retain the consumer. These companies invest in, focus on track and measure every facet in order to meet today’s consumer expectations. 

Direct selling news has launched a customer-centric recognition program honoring the direct selling companies that aims for a sustainable, customer-centric future for the direct selling industry. These companies were categorized into two i.e gold list and platinum category. A customer-centric recognition program was done by analyzing the customer-distributor ratio. 

Customers are the new king and their happiness is priority for any organization. The business model of direct selling has been the target of criticisms since the industry's inception. Organizations such as FTC, SEC, and other state-level agencies were busy policing and penalizing companies who went off the legal track. The work was done to help the industry dust off allegations brought about by the workforce. This helped organizations in setting customer centricity as a goal which they should strive for constantly while designing policies or practices that could ensure customers’ satisfaction.


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