Twitter On Your Blog

 "How To Recruit With Words" 

By Daegan Smith at:

http://maximum-leverage.com/lifetime-signin.html

 I just pulled this question out of the grab bag and what follows is money in the bank and recruits in your downline.  The answer to Chris's question below will certainly be something you'll want to save and refer back to . . .  "Hey Daegan,  I have a question regarding direct marketing style sales letters.  My company does not currently have that type of sales letter in its system that is used to convert prospects into signups.  I am thinking about creating one, and I am looking for a little advice.  Should the sales letter be focused on the marketing and training system I have created for my team, or more about the benefits of my specific company or both? If you were going to create a sales page for your business how would you go about doing it?"  -Chris  The King's Response:  Chris, this is by far one of the best question I've ever received, and the answer I'm about to spell out to you can mean many recruits for you and certainly can mean a lot of duplication for your team soon afterwards.  Pay close attention . . .  SIDE NOTE:I have no problem revealing this because, for me, the story has already been written, now it's your chance to leverage what I know for serious money.  Just a few days ago I was going through a free report that I downloaded a few weeks back that will shed some powerful light on your situation before I give you the step by step breakdown.  The author of the report was a professional copywriter working for one of the most famous copywriting firms in the world.  This guy was writing a sales letter for a golf related product for one of this client.  In the letter, the copywriter referred to what he THOUGHT was most important to his market.  He addressed two major frustrations in the golfing world - hitting the ball father and eliminating hooks and slices.  Upon completion of the letter the copywriter took the letter to the big boss for a final review.  His boss, being on of the most accomplished copywriters in the world and having written several high performing offers for the golf world, looked at the letter and gave him some simple advice . . .  "Forget about the slice stuff and focus the entire letter on hitting the ball farther. That's REALLY what the market is after."  The copywriter followed the advice of his boss and made the appropriate changes and ended up with a winner.  The moral of the story is . . .  Don't worry about the ancillary stuff. Deal with the biggest problem and frustration of the target market and dig deep on it.  So Chris, what this means to you and I as network marketers is this, and it's important you get this before I go through the process step by step, forget about everything in your letter except solving the main problem of your prospect.  In the network marketing world, the problem always comes back to money. Solve that and that alone.  To be honest, no one cares about your companies products for the most part. All they really want to know is "how" they are going to make money.  From your prospect's perspective, if you give them a good opportunity to solve their money problems, they can always rationalize that the product or service is "good".  Waste no time describing your product or why your company is so great, unless it directly supports how and why your prospects have the best chance of making money with it.  Look around both the online and offline network marketing world and you'll soon see very clearly that this is the model that just about every highly successful opportunity uses.  So, you use it to. And you think of yourself as the opportunity NOT your company, but I'll explain as we dig deeper here.  Further . . .  If you remember back to what you were trained to do when calling leads if you've been through the process you'll again realize here - the focus of the conversation you're trained to have is again solving the money issue.  CLUE!  So let's get to the step by step.  First, you begin with a headline that addresses the concern of money.  Second, you start your sales letter with a lead in that either pulls your audience directly into your story to both entertain and address again the concern or you can simply pose a question that would pull them in deeper like "If you're sick and tired of working pay check to paycheck then pay attention to everything you're about to read."  Next you dig deeper into your story. If you have a good one be sure to bring up your real life failures that they can identify with.  Why?  So that when your prospect reads it he then begins to think "If this guy can do it after going through all this then so can if I just know what he knows."  If you can arouse that sort of curiosity then you're on the right track.  Follow this up by bringing up a few things that they may have learned or tried in the past and explain why the only result of following that path is failure. Be sure to explain exactly why.  Allude to the idea that you've found a way around.  Bring up your biggest "Ah Ha" moment. The thing that changed everything for you.  Introduce your solution or system.  Explain why it will work for them where the others have not. At this point you can bring up a few details about your company or compensation plan, but don't name names. Keep them curious.  Now it's probably time for some bullets about what you have. Provide 30 or so bullets that keep them curious, but again don't give away the farm.  Next it's time for you to explain exactly how the process works. Make whatever it is that you do as simple as possible from the prospect's perspective.  One that always works if you're working from the perspective of never calling leads again and providing a form of an online solution is "Just think what it's gonna be like when your prospects are doing exactly what you're doing right now."  This is a powerful and an incredibly enticing mental image to create in your prospect's mind. It get's them to think into the future as a member of YOUR team.  Subtle but powerful.  Now it's time to talk about what makes you different. Remember anyone can just go to your company's website and join so you have to provide something above and beyond just get in under me if you're looking for a high level of response and duplication down the line.  Good things to bring up here are that you provide one on one coaching, live weekly training on whatever it is you do, and a team co-op if you decide to provide one.  Another thing that really helped me was creating a team marketing guide that every new member received after joining. It's a good idea to think about creating one for two more reasons. First it establishes you as leader and second it takes the huge burden in the way of training off the shoulders of you and your future downline.  Instead of having train everyone have them train themselves by going through your team training guide and provide support from that point. Address questions and concerns and then help them actually get started after they know the lay of the land to say.  Next, if you feel comfortable doing so . . .  Nothing removes more risk from your prospects shoulders than a strong guarantee, so here would be the place.  Now it's time to tell them exactly how to join you. I don't know your company so the method will vary from this point on, but I think you can figure this one out.  If you're incredibly forward create a video AS WELL - not in place of - the text to describe the process your leads need to go through to get access to your team so nothing is left to chance.  If you have success stories be sure to add those throughout your letter.  Finally close out.  Provide a PS or two and you're done.  Now here is what will separate you from the crowd. You've got to go out and test your letter on your own. If it converts great! Don't change a thing.  If not, continue to test and make changes until it converts profitably for you. Why?  Well you don't want to roll out a team marketing system that doesn't work so you've got to be sure it works and converts before you make it something your team can use as well.  Once you do though, put the pieces in place to make that system available to your downline.  Then . . .  Watch the magic of duplication. Sit back and watch your company checks grow larger and provide the best support you can.  That should be enough to get you on the right track.  But let me emphasize. Your company or my company DOES NOT matter. Only the opportunity matters in the eyes of your prospects so focus your efforts intently and totally on that end and you will succeed. 

how to write website copy   

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Downline secrets

If you haven't heard yet...

has released "Part 2" of his "

."

Before I get to my review, I thought I should

play a little catch-up in case you have no

clue as to what

"Part 1" is

about.

Basically with

part 1 you

get free access to a recorded call between

and

. Mike asks

James questions about the success he had

using InstantBuzz.com (a free advertising

resource) to grow his

.

You get access to the MP3 and PDF transcript

of the call (which is nice because I don't

always like to sit in front of my PC to read

or listen to content.)

During the call James reveals how he used

his free Instant Buzz traffic along with his

(now proven) 3 step strategy to explode his

downline into the thousands on complete auto

pilot.

The cool part is he did it while maintaining

his full time job as a PC support technician

in Michigan.

And from there you have the opportunity to

buy the same software that James developed

to grow his

and use it to grow your

downline in any program you happen to be

involved in.

So all-in-all

.com is a great

site and offers a lot of great info for free

on how to

using the web.

What makes

"Part 2" so much

better is that it takes over where

1 left off.

What I mean is this...

With

1 you were left to

figure out all the technical stuff in order

to duplicate James' results for your

. The software and detailed videos

are fantastic but you still have to come up

with the web copy, the hosting, the HTML

page design and so on... The yucky stuff.

Let's just say his target market is much

smaller because if you don't have the much

needed technical skills or the money to hire

those with the skills, you are pretty much

out of luck and can't fully benefit from

the entire system he is teaching.

This time around you get access to a call

between

and

who is also very successful in the

scene.

He grills James for over an hour and gets

all the must know secrets out of him.

The system James is offering this time is

over the top! He covers all the technical

stuff for us this time and everything is

completely set-up. All the technical issues

have been removed. This is great because

more people can now truly benefit from his

teachings and

.

Now, I want to let you in on something...

Once you register for the call below you

will see an offer for James' Elite upgrade

membership. All I can say is ==> TAKE IT!

It's only $47 bucks and for what you get

it's simply mind blowing!

In a nut shell... he's offering you a

professional designed

that gives away a customized version of

his new manuscript called '

!'

This PDF is first customized with your

affiliate links to several "generic"

resources. As you give this thing

away you will earn commissions from those

you refer who upgrade in any of the programs.

And since they're all

related, the

conversion rates should be extremely high!

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via the special link you get

and James' software sends an email to your

prospects (with a link to your customized

PDF)

Everything is on auto-pilot!

Oh, and don't worry, the traffic aspect is

even handled for you. Be sure to check out

the bonus that's included :-)

See, I told you this thing was awesome.

As you can see, I'm totally excited about

this because it's refreshing to see a great

product come along that is truly capable of

changing the lives of others.

So yes, Downline Secrets 2 gets my highest

recommendation!

Take care of your business and yourself :-)

Sincerely,

Timothy