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Posted at 8:56 PM on Thu 9 January 2014
The "check out the testimonials of our O.T.O. (one time offer)..." strategy tells your prospects on your first web page they will see a O.T.O. (one time offer) on your second page. By showing them testimonials before they see your ad, they will want to see what all the fuss is about.

http://www.timothyeller.com/