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Posted at 2:39 PM on Mon 30 December 2013
The "when you're lying in bed tonight and staring at the ceiling imagine..." strategy tells your prospects to imagine the benefits of your product. Most people won't purchase the first time they see your ad so this helps persuade them to buy later when they're not viewing your ad.

http://www.timothyeller.com/blog/category/marketing-strategies

Timothy Eller
https://www.facebook.com/myaffiliatenation