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Setting Goals The Correct Way For Your 2011 Marketing Campaigns
At the start of any project you need to sit yourself down to plan your attack. You need to set yourself a timetable with goals to hit by your specified dates. I'm sure everyone would write a checklist but without a timeline to work to things can easily be pushed to the side or even slip...
Why Would I Click Your Link?
I recently joined this group as a sidenote to our campaigns and projects... we generally join a lot of websites for marketing and to join the "Conversation". I have been a member for about 24 hours and already have that 15 - 20 people instant messaging me with their links in my...
4 Roles of the Product Pricing Strategy
 4 Roles of the Product Pricing StrategyPricing StrategyProduct Prices Perform various functions in the marketing program.Here are the 4 major roles of “Price” in marketing:1) Signal To The Buyer – Price offers a fast and very direct way of communicating with...
Strategic Marketing Segmentation & The 6 Consumer Segments
 By: Josh DruckMarketing Segmentation & The 6 Consumer SegmentsSegmenting markets is a foundation for superior business performance. Understanding how buyers’ needs and wants vary is essential in designing effective marketing strategies. Segmenting markets may be critical to...
Become A Champion
Everyone wants to be a winner and a champion. Let's face it, winning always feels better than losing. Being the champion places you on top where you can receive all the well deserved accolades that go along with the position. There is not a single champion that was born that way. They...
Interactivity is the Key to Blog Success
 by Dr. Jeffrey LantHear ye, hear ye! Blogs are the hottest thing on the 'net. You know it... and you've done the necessary to set yours up and publish, right? Out it goes... then... nothing. Not a peep from any reader. That's bad, real bad.That's why  I'm here...
Superior Blog Content Makes You Money. Here's How to Write it Like a Pro.
by Dr. Jeffrey Lant Blogs have swept the Internet. EVERY smart person either has one or is working hard to create one asap. This means you! I'm here to deliver the blog content you must have and are (right now) clueless about creating. Let's dig in and solve that problem right...
How to Evaluate Any Business
Most people would agree that we are bombarded by so many business opportunities that as a wise man wrote, "they are wearisome to the flesh".  Therefore it is essential to know how to evaluate a business before getting involved. This will save you time, money and...
The Making and Mindset of a Guru
It's really not a big secret, but there's a lot of people struggling with starting their own businesses who just aren't "getting it." The first time I ever heard the term "guru" (I'm dating myself here...) it applied to some hippie-type person espousing the answers to...
Art of Creating Blogs
by Dr. Jeffrey Lant Blogs are in! Blogs are omnipresent! Blogs are the future of the 'net! All true but what is a blog... and how do you profit from it? Purists may offer a different definition (purists usually do)... but to me, the complete capitalist, a blog is and always...

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