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Top 10 Proven Steps To Catapult Your Career Up The Corporate Ladder
 Every career success story is unique. While there isn't a magic answer for taking your career to the top, following these ten steps will get you headed up the corporate ladder.1. Reassess your career. Is your career path well aligned with your priorities and interest? Do you posses, or...
4 Roles of the Product Pricing Strategy
 4 Roles of the Product Pricing StrategyPricing StrategyProduct Prices Perform various functions in the marketing program.Here are the 4 major roles of “Price” in marketing:1) Signal To The Buyer – Price offers a fast and very direct way of communicating with...
Business 101: Performing a S.W.O.T. Analysis
 The S.W.O.T analysis helps owners and managers better understand the firm’s capabilities and resources.By: Josh DruckPerforming a S.W.O.T analysis for your small business is one of the simplest yet most effective tools in gauging a business’s value and overall preparedness for...
Strategic Marketing Segmentation & The 6 Consumer Segments
 By: Josh DruckMarketing Segmentation & The 6 Consumer SegmentsSegmenting markets is a foundation for superior business performance. Understanding how buyers’ needs and wants vary is essential in designing effective marketing strategies. Segmenting markets may be critical to...
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