Is your email marketing strategy ready for Mother’s Day? Hopefully so because it is a tremendous opportunity to generate buzz, reconnect with customers, and even rack up a few extra sales while you’re at it. In the event that you are still trying to figure out what to do, the following three suggestions will give you an idea of what can be done to create great Mother’s Day email campaigns.
1. Think Mom-Exclusive Offers
Mother’s Day is all about taking care of mom, right? So why not entice your audience with an offer or two specially reserved for moms only? This could work extremely well as long as what you are offering is something your audience members really want. Is it free shipping? Generous discounts? A free visit to the local spa? Whatever is, the keyword to remember is “value”. You need to make sure that value shines through in both your offering and email copy. Only then will you have subscribers jumping at the opportunity to take advantage.
2. Be a Pal
People these days are busy with work, family, and life in general. Some barely have the time to shop for the essentials in life, let alone the great gift mom truly deserves. Your Mother’s Day campaign can be a big help by providing the busy people on your list with a few gift-giving ideas. You can pass along suggestions to hype up the products available for sale in your store, or opt to share information about some of the hot-selling items on the buyer’s market in general. What makes the latter so effective is that it shows you are not just out for a sale - you really care about guiding the subscriber in their gift-buying journey. They will remember you for this.
3. Write Killer Subject Lines
Your Mother’s Day email campaigns may feature dynamite copy, a killer email templates layout, and captivating content, but without compelling subject lines, chances are, no one will even see it. Competition at this time gets very intense, meaning your subscribers are going to have marketers coming at them from every direction. If your campaigns are going to stand out in that crowded inbox, they must be represented by compelling subject lines. Don’t be afraid to get cleaver and actionable here. The goal is to let the subscriber know something good is waiting inside and they need to learn more now. Whatever you do, don’t treat your subject lines like they’re no big deal because they’re huge.
Mother’s Day is your chance to make a great impression on your new subscribers and show existing customers while sticking with you was a good decision. And while your strategy may consist of numerous components, a finely tuned email campaign can be the vehicle that drives your message to the audience it needs to reach. Good luck out there!