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Secrets to Attracting Leads & Keeping Them
Many times the biggest headache for businesses has nothing to do with the products or the services offered, but due to the lack of leads and the inability to retain them. Why is it that some businesses not only can generate hundreds of leads daily but also get to retain them for years? What are their secrets?

1. Keep in touch with your leads

It is a must to let your leads know that you still exist. Update your leads on what you are up to lately and what is your next plan. You can also offer a preview to your next products. Do this by posting blog articles or through social networking sites such as Twitter and Facebook. In essence this is to keep your leads hyped up about your business while you are preparing your next product / project for launch. Call or email your leads every 2 – 3 months so that you and your business stay fresh in their minds.
 
2. Be proactive with your current leads
Listen to the comments and feedback of your leads on your current performance. Engage them in discussions and do something to address their concerns. Make them part of your decision making process for your next products.

3. Make it personal
Your messages and blog articles need to give some personal touches to your leads. Customise your messages and engage their thoughts rather than using generic messages to thank or reply to an issue.

4. Offer them something they want

If possible, for free. Find out what kind of information they are looking for and make them available on your website. It is a free yet efficient lead generation tool. If someone reads the content on your website and likes it, they will be likely to give you their contact details in return of more educational material from you. There you go - an extra lead for today! If you really offer good quality materials, chances are they will come back again next time.

5. Lead your leads to your leads capture page

This is a simple step yet many people do not do it. You need to keep directing your leads to your leads capture page to obtain their contacts. How? Share your links out – always include it In all your emails, put it on your name cards, etc.

With sincerity and persistence, you will soon be able to attract leads and keep them at ease!

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