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The Importance Of A Lead Capture Page

We all want to grow our internet marketing business as fast as we can. The key ingredient to growing your internet marketing business is having enough prospects to talk with on a daily or weekly basis. You can't grow unless you have prospects to talk with. So, how do you fix this problem? The answer is a lead capture page. It's the beginning of the rapport building between you and your prospect, which is so important if you expect them to follow you and sign up in your business.

Without a lead capture page, you're probably sending your prospects directly to your website. It's like a smack in the face to a prospect because there is no reason for them to watch the complete video, or tour the complete site from start to finish. If your prospect on the other hand views a short video on your lead capture page which tells them who you are and what your offer is, then your likelihood of the prospect staying on your website increases significantly.

By the time they get to your website, you have told them all about yourself and hopefully they can relate to you and your business. You then ask for their name, email address and phone number, and possibly give them a free gift or free report for signing in. You are slowly building their trust, and a relationship with them. Without a lead capture page, you are basically slamming them into your replicated website and saying, "BUY, BUY, BUY", "JOIN, JOIN, JOIN". It's annoying, and nobody wants to be treated like that.

Therefore, learn how to develop your own personalized capture pages. You can learn to direct them to your website, or direct them to your auto responder. Either way, you capture their information for easy follow up. There are many different lead capture page systems you can find online. Some are free and some will cost you up to $100 depending on what they offer. I have found that you get what you pay for most of the time, so I will not recommend the free lead capture page offers. They usually don't let you upload video because they are cookie cutter systems and don't give you many choices.

Will Drapcho writes on many topics to help the beginner and intermediate networker build an MLM business fast. Visit his site to learn more at

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