The social media medium is so powerful and it is unfortunately so easy to misuse. The point of social media for network marketing is to get people to know you, like you, and trust you.

It is NOT to throw your opportunity in front of someone before any of those things have happened, or before they have even asked for it.

My guess is that 90%+ of people on MLMSocial is already involved in an opportunity, and they may be interested in joining another.  In fact, the people on this site are likely the cream-of-the-crop in regard to being prime prospects.  However, interest does not warrant aggression.  

Create attraction, not repulsion, do so by investing time into building relationships.

First impressions are vital, and here are 2 two different routes, one BAD, and one good, for us all to learn from. So in this piece I wanted to give 2 examples of 2 real 1st emails I got from people in this community.

BAD Example

Hello
I just see your profile.. I would like to share something fun.. Its will be a pleasure to work with you... Do you like kids.. Do you want to help them to have food and school supplied.. My company phisolophie its to help them.. Just check our website and welcome if you are interested.. Our program its only 10$ per month donation and you will be able to make up to 14,000$ per month.. No game on the compensation plan..
Name (hidden for privacy)
Company Link (removed cause I don’t want you to click the link)

Why is it bad?

How does he know what I think is fun? How does he know it would be a pleasure to work with me? What if I don't think 14K/mo is substantial, is that my ceiling? What is "No game on the compensation plan"? If you are foreign, say that in your email, otherwise your bad grammar and misspellings are very tacky. All in all, this person assumes so much! He sells me on his business before knowing why it would be good for me, he knows nothing about me, and he seems to not care about me or my needs. I could really go on and on but I won't waste your time or mine. In order to build a BIG business, you want serious, authentic, and real business partners. Big business builders that are looking for serious opportunities will repel this like the plague. It may get some interest, but it won’t get you respect or influence. Both of those are requirements of a leader.

Back to the main point of social media, get people to know you, like you and trust you. Then, if it is appropriate, if it fits their lives, see if they have any interest in an additional business opportunity.

Good Example

What's up? I'm still looking forward to your welcome invite to be added as your friend. Hope to hear from you soon... bye for now.
Thought to ponder:
People don't care how much you know... until they know how much you care!
(** There was no name under this or any links to his business**)

Why is this good?

I had not been on this network for a few weeks, so I had not added this person as a friend yet. During this time, it became obvious he wanted to be-friend me because this was one of 3 similar non-obtrusive emails from him in my mail box. All before I even had accepted him as a friend. None of his 3 emails say anything about his business.

On another topic, this message is likely strategically created or the guy is just an authentically nice guy. We can learn from either…notice that he did not sign his company or his name in the message. He knows his profile link is there, he knows his name is part of his profile, if I wanted to find out I can assure you he knows I am smart enough to go find out.

So, this psychology assumes we're already friends, and it's not like BS spam that I delete and never want to see again. Additionally in each email he sent he gives me a little "thought" to ponder, that was a nice little touch, and seemingly original although I have surely heard this particular one before. This is actually more effective than a famous quote because of the originality. So, what's the result? I contact him, and we begin to build a relationship. From there, who knows...

Have fun on MLMSocial!

Please don't forget to listen, listen, listen, and imagine ways you can provide value to others, share your lives, share your successes, share your dreams, and share your failures.

Build relationships & get to know people, after all this is a "social network".

For some great tips about article writing, click here.  (These tips would also apply to general Social Media Etiquette.)

To your success,

Anders
Co-Creator of MLM The Game, a fun game based mlm training experience

As a veteran in the networking business I can truly see the power of using Social Media. I have been online a lot since the internet boom, and during the past 5 years I have been very heavily invested in the Social Media scene on multiple levels.