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Are there new marketing opportunities with the newly launched Yahoo Voices?

All good things must come to an end, and if you want to know just how true this old saying is, you do not have to look any further than Associated Content. Started in 2005, the crowd-sourced online publishing platform was acquired by internet giant Yahoo in 2010, only to eventually be phased out completely. That’s right. Associated Content is officially no more. It has been replaced by Yahoo Voices, which is essentially the same offering reloaded. While the new Yahoo Voices does not appear to offer any new marketing opportunities, it still has the potential to be a viable tool for marketers. This article will explain in more detail.

The Low Down on Yahoo Voices

For the most part, Yahoo Voices will present the same great opportunities it did under the Associated Content banner. This means that writers still have a platform for showcasing their skills and establishing their expertise, readers can still consume content on a broad range of global topics, and marketers can still engage their audiences via targeted advertising powered by Yahoo’s robust ad network. However, there are some changes that content creators especially, need to be aware of.

Yahoo has decided to get rid of more than 75,000 of the titles in its existing library. Although this only amounts to roughly 4% of a total that has been estimated at more than 2 million pieces of content, it is important information to know. Why? Because there are new publishing standards to live up to. The 75,000 titles were axed because they were not only inactive and outdated, they didn’t meet these newly established quality standards. So while opportunities still exist, marketers need to realize that their content will be under more scrutiny than ever once it enters the review process.

Creating the Best Possible Content

According to a post published on the official Yahoo Corporate Blog, the Yahoo! Style Guide is the resource marketers should rely on to make themselves familiar with the best practices on creating content for the new platform. The company sent this guide to several of its top contributors to commemorate the launch, but it can be easily accessed by all contributors through the Contributor Network. Additionally, Yahoo is planning to take its commitment to quality content creation even further by launching the Yahoo! Contributor Academy, which has been described as an interactive training program that will teach contributors how to create content that truly engages. We could see this program launched in the first quarter of next year.

In many ways, Yahoo Voices is merely Associated Content rebranded under a new name, with a new focus. Speculation in the SEO community tells us that this was a move Yahoo was forced to make to keep its recently acquired property relevant following the controversial Panda update Google rolled out earlier this year. Only time will tell whether the reboot preserves the platform’s marketing value, or decreases it even more.

 

Rick Kane is an advocate for the best practices of your email marketing provider.

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